We all have hobbies, things we enjoy doing in our free time. And we all fantasize about turning those hobbies into careers at one time or another. For some, this fantasy could be a reality, and if you think you could be one of those people, here are 11 things to consider to see if you are ready to turn your hobby into a career.

  1. Someone else is already doing it – If your hobby is something that others are already doing for a living, then you are on the right track. You know that there is a viable career there, and that with time and patience, you could monetize your hobby. But just because no one is doing it now, doesn’t mean it can’t become a career – it just means there is no path to follow.
  1. You want to do it full-time – Sometimes the things which we do to avoid stress can be more stressful than our stressors. Make sure you really enjoy your hobby, and it isn’t simply something to take your mind off of your job.
  1. There is a market – If you make something, is it something that people would want? If you perform a service, is it a service people would be willing to pay for? If you can’t clearly see a defined market, then you will have

seo-for-small-businessSEO, which stands for Search Engine Optimization, should be a term known and understood by every small business owner. SEO helps a business be found when a potential client does a search on a search engine. By optimizing its web content for search engines, a company can improve its relevance online, land more clients, and find growth.

Unfortunately, many large companies have been focused on SEO for years. This can make it hard for a smaller company like ours to rank our business for lockout tagout then it is for say, Masterlock who’s been in the safety business which also includes lockout tagout ande other services in the safety arena.  This makes it extremly hard to gain traction in this space. Ultimately, the goal is to be one of the top results (or at least on the first page of results) when a prospective client searches for specific keywords or phrases which relate to your business. But if the bigger players in the industry have already cornered that market, how does a small business break in?

These days, search engines have gotten much smarter than they once were. You can’t simply stuff keywords on a website and see it hit the top of the results. Similarly, old content will not keep top rankings for long. This is where small business owners can make a dent …

running-multiple-businessesThere are a number of ways you could wind up running multiple businesses, which can ultimately lead to great financial success or terrible failure. This is because there is now twice (or three times or four times) the work, responsibility, risk, and potential for profit. So if you should find yourself in this situation, be sure you are ready for the responsibility.

The most common ways people wind up running multiple businesses is by splitting a service into two separate entities. For instance, a mechanic who starts a repair shop may decide to start doing body work, as well. This is a great opportunity to enter a related field and increase revenues, however, the owner may not want to put the current, successful repair shop in jeopardy with the new opportunity. So instead of simply beginning to do body work, he may establish a separate entity which pays separate employees and collects separate income from patrons. This will both allow him to track successes and failures in the two businesses and protect him should the body shop fail.

Another common way people wind up owning multiple businesses is by entering a new space which entitles them to passive income. A business owner who decides to buy several rental properties, for instance, will likely establish another business for the purposes of collecting rents, paying obligations against …

The Customer Service PlanIt seems lately that every major corporation is seeking to find an effective customer service strategy. And while the emphasis on customer service is clearly in the best interests of any business, with customer acquisition costs estimated to be four to six times more than customer retention costs, many businesses seem to miss the mark on what an effective customer service strategy should look like.

A big part of the problem is that customer service has morphed over the last two decades. With the growth of the internet, sites such as Angie’s List, Kudzu, and social media allow potential clients to shop businesses based upon customer service more than ever before. People, meanwhile, are statistically twice as likely to share a bad customer service experience as good. As such, customer expectation is growing. The days of a scripted “welcome” when a customer enters a store or a generic “thank you” email satisfying a client’s expectations are gone. Not when the company down the block is going “above and beyond” to make a client feel “welcomed” and “valued.” And not when most companies now have customer service surveys sent to every client for every interaction.

So to keep up with the changing trends, it is important to evaluate what customer service means to a company. Is it a buzzword for the purposes of good publicity? Is …

Welcome, Welcome and, Welcome! We are so excited about announcing our new site for business people to gather and chat about whatever, and I do mean whatever.

We’ve just begun this process so please stroll by often, we are exploring the different options we want to travel but most of all want you to be a significant part in that direction!