seo small businessSEO, which stands for Search Engine Optimization, should be a term known and understood by every small business owner. SEO helps a business be found when a potential client does a search on a search engine. By optimizing its web content for search engines, a company can improve its relevance online, land more clients, and find growth.

Unfortunately, many large companies have been focused on SEO for years. This can make it hard for a smaller company to gain traction in the space. Ultimately, the goal is to be one of the top results (or at least on the first page of results) when a prospective client searches for specific keywords or phrases which relate to your business. But if the bigger players in …